Meerkat Scout
Sign inBook a demo

Channels · Microsoft Bing

The same feed, a second Merchant Center, and a lot fewer people competing for the same shelf.

Microsoft Merchant Center accepts a feed built to nearly the same specification as Google. Scout connects it, reuses the mapping you already have, and gives you a second search surface for the cost of one more schedule.

TypeFeed channel
Connects viaOAuth
Who sells hereMerchants already on Google Shopping who want reach in Bing, Edge, and Microsoft Start without a second data project.

How Scout connects

2 steps, in the app.

Scout holds only the credential the channel issues for this connection, encrypted at rest. Disconnecting the channel deletes it.

  1. 01Authorize with MicrosoftOAuth sign-in to the Microsoft Advertising account that owns your Merchant Center store.
  2. 02Pick the storeChoose which Microsoft Merchant Center store receives the feed.

What makes Microsoft Bing different

One mapping, two Merchant Centers.

Your rules · Google Shopping
  • title ← vendor + title
  • google_product_category ← set
  • gtin ← barcode
  • image_link ← images[0]
  • custom_label_0 ← rule
Reused for Bing
  • title ← same
  • product_category ← same
  • gtin ← same
  • image_link ← same
  • seller_name ← added by template
Microsoft Merchant Center
Scheduledaily 04:00DiagnosticsseparateApprovalindependent of Google

What Scout does for Microsoft Bing

01

Builds the Bing feed from your Google Shopping rules, so the mapping work is done once; the few Bing-specific fields are added by a starter template.

02

Runs a separate schedule and separate diagnostics — the two channels approve independently.

03

Translates Microsoft offer-level errors into the same vocabulary as Google, so the same field fix clears both.

What Microsoft Bing requires that others don't

  • A Microsoft Merchant Center store with a verified and claimed domain.
  • Its own feed submission — Bing does not read your Google feed for you.
  • The same identifier, image, and price-match rules as Google, with minor naming differences Scout maps.

Scout's starter template for Microsoft Bing pre-maps these from Shopify where a mapping exists, and its diagnostics name the field when one is missing.

Microsoft Bing depends on

Feed ManagementScheduling, preflight, publishRules EngineMap and fill required fieldsDiagnosticsRejections in one vocabulary

All ten channels →

Put Scout on watch

Ready to put Scout on watch?

Connect your Shopify store and see the state of every feed, channel, and product from one place.

Start your 14-day free trialBook a demo
No card required. Scout never edits your Shopify products.