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Channels

Ten destinations. Two kinds. The difference is the thing most merchants get wrong.

Feed channels

A feed channel takes your catalog.

You describe your products in their specification, they check the fields, and your listings appear more or less as you sent them. Seven of the ten work this way.

Marketplaces

A marketplace makes you conform to its own.

It has a taxonomy, and every category in it has required attributes you cannot guess. Scout resolves those live, per marketplace, before submitting.

Feed channels · 7

Google ShoppingAny merchant who wants products in Google search results and the Shopping tab.OAuthGoogle AdsMerchants running Shopping or Performance Max campaigns who need the feed side handled.OAuthMicrosoft BingMerchants already on Google Shopping who want reach in Bing, Edge, and Microsoft Start without a second data project.OAuthMetaMerchants selling through Facebook and Instagram Shops, or running dynamic product ads that draw from a Meta catalog.OAuth + business selectionTikTokMerchants selling through TikTok Shop or running catalog-based ads on TikTok.OAuth + advertiser selectionPinterestMerchants with visual, lifestyle, or home-and-apparel catalogs, where discovery happens by browsing rather than searching.OAuthSnapchatMerchants running dynamic product ads or Shopping experiences on Snapchat.OAuth + organization and ad-account selection

Marketplaces · 3

AmazonMerchants listing on Amazon who are tired of rejections that don't say which of thirty attributes was wrong.Seller Central authorization (SP-API)WalmartMerchants approved to sell on Walmart Marketplace who want their catalog resolved to Walmart's item spec rather than guessed at.Pasted API credentialseBayMerchants listing on eBay who want categories and aspects resolved live and the two eBay-only prerequisites checked before submission.OAuth + marketplace selection
Starter includes any three of the ten. Growth and above include all ten. Pricing →Every channel is preflighted before a submission is spent, on its own schedule. Feed Management →These ten are the integrations Scout has. There is no eleventh behind a contact form.

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