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Channels · Snapchat

A product catalog under the right organization and the right ad account — Scout asks for both.

Snapchat nests catalogs under an organization and an ad account. After OAuth, Scout walks you through both selections so the catalog lands where your campaigns can reach it.

TypeFeed channel
Connects viaOAuth + organization and ad-account selection
Who sells hereMerchants running dynamic product ads or Shopping experiences on Snapchat.

How Scout connects

3 steps, in the app.

Scout holds only the credential the channel issues for this connection, encrypted at rest. Disconnecting the channel deletes it.

  1. 01Authorize with SnapchatOAuth sign-in to Snapchat Ads Manager.
  2. 02Select the organizationScout lists the organizations your login can manage.
  3. 03Select the ad accountUnder that organization, choose the ad account that owns the catalog.

What makes Snapchat different

Organization, then ad account. Two selections most channels don't make you make.

Step 2 of 3 · Organization
Northline Sports Inc.
Courtside Media (agency)
Step 3 of 3 · Ad account
Northline · US Prospecting
Northline · Retargeting
Northline · Test

What Scout does for Snapchat

01

Publishes a catalog feed in Snapchat's product specification, kept current on your schedule.

02

Reads catalog processing results and item errors and normalizes them.

03

Keeps availability accurate so ads don't promote products you've sold out of.

What Snapchat requires that others don't

  • An organization and an ad account — a Snapchat login alone can't own a catalog.
  • A public product URL per item, reachable by Snapchat's crawler.
  • Image dimensions suitable for vertical placements; Scout can select by rule.

Scout's starter template for Snapchat pre-maps these from Shopify where a mapping exists, and its diagnostics name the field when one is missing.

Snapchat depends on

Feed ManagementScheduling, preflight, publishRules EngineMap and fill required fieldsDiagnosticsRejections in one vocabulary

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